2/21/2024 0 Comments Ulta holiday gift guide 2020![]() You know this if you’ve tried to buy a golf club for a golf enthusiast, or a bottle of wine for, specifically, my own father. “The more specific you get into the hobbies and interests of a person,” Galak said, “the more specific that person’s needs are.” Even a gift guide designed for aficionados can’t account for the precise, idiosyncratic preferences of the passionate hobbyist. But that type is actually Galak’s primary enemy. You might think an improvement would be to draw on a more particular kind of guide: 32 Awesome Gifts for the Boyfriend Who Loves Snowboarding, for example. “I’m gonna go and take a pretty strong stance on gift guides being mostly a disaster,” Galak said. To get something enduringly relevant, you have to consider the nuanced ins and outs of its owner’s daily life-in other words, you have to be paying attention to them throughout the year. A guide might lead you to something fun and surprising-but it’s harder to predict what will remain useful to your loved one, Jeff Galak, a marketing professor at Carnegie Mellon University who co-authored the study, told me. On top of that, many gift givers and receivers have different ideas of what makes a present “valuable.” One 2016 study found that givers tend to prioritize what the receiver feels when they open the gift receivers, meanwhile, tend to think what matters is an item’s subsequent usefulness. You would not search “What food does a best friend like?” when inviting your former college roommate over for dinner, nor should you expect a tailored answer from asking the internet “What do you buy for teenagers?” or “What do you get, um, a woman?” But if the people in your life don’t happen to fit those cookie-cutter templates, you’re out of luck. Brothers, tech-savvy and in need of fashion help, want some sort of gadget and a nice sweater. Moms, home-based and in need of relaxation, want slippers and tea. So they tend to dish out their recommendations with a heavy reliance on gender and family-role stereotypes. Gift guides, however, need to appeal to a wide range of consumers. The crux of good gift giving is to find something personally meaningful to your recipient. Read: Gift giving is about the buyer, not the receiver Unfortunately, the gift-guide industrial complex is likely to lead you astray. They’re also massively popular plenty of people want to outsource the labor of product research and feel comforted by the support of an expert in whatever they end up choosing. In any of these scenarios, recommendation lists can be tempting. ![]() Possibly you need to find something for your third nephew who’s visiting, and, frankly, you don’t know anything about him. Maybe you have a dozen people to buy for and not nearly enough time. Perhaps you’re a loving friend and family member but you’ve just never had a talent for gifting. There are many understandable reasons for being bereft of gift ideas. What do you get for a dad? Then the answer becomes as clear as an oversize whiskey ice cube: a book about an old president, something for golf or the grill, or-oh, a steak subscription! Your own dad’s personal taste might not be accounted for, but the deed will be done. But if you consult a holiday gift guide, the query shifts. Perhaps this holiday-gifting season, you’re wondering: What do I get for my dad?
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